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Value of Anchor Text in Backlinks

When creating backlinks, you have to decide whether to use your page’s keyword as the anchor text, or something else. The decision is not an easy one. It all depends on your website and the type of backlink you are creating. anchor text has its own importance in search engines. Although it is not the most important ranking factor, it still serves a purpose. In this article, we’ll tell you how much value anchor text in backlinks has in search engines and why it’s important. You’ll also get a few suggestions to help you make the right choice when creating backlinks. Let’s get started!


What is Anchor Text in Backlinks?

Anchor text is the clickable text that appears in a hyperlink. When someone clicks on that link, they are taken to the landing page of the anchor text. In other words, anchor text is the visible text that you see in a hyperlink that people click on. The anchor text you choose for a hyperlink is very important. It can affect how many people will click on your link. It can also affect how many people will visit your website after they click on your link. The anchor text is usually a variation of your target keyword. The target keyword is the phrase you want your website to rank for. This is important because it can affect many things, including your ranking and the way people view your website.

The importance of Anchor Text in SEO

The first thing to realize about anchor text is that it does matter in search engine optimization. The anchor text can have a big impact on your traffic. In fact, it is the only visible part of a hyperlink that can be seen on the page. Therefore, you should always pay attention to the anchor text you use. The anchor text is the only thing that users can actually click on. This means that it can be the deciding factor whether someone visits your website or not.


Why Anchor Text is Important

When you backlink, you get anchor text. This is the text you use to link your website to another website. You can choose your own anchor text, but often the anchor text you get will depend on the type of website you are linking to. If you are linking to a blog post, the anchor text will usually be the title of that blog post. Therefore, you should always pay attention to the anchor text, and make sure it is relevant. The anchor text can have a big impact on your traffic. If you are linking to another website, you want to make sure that you are creating a good backlink. You can do this by choosing the right anchor text for your link.

Decide on your Anchor Text Strategy

If you're creating backlinks, anchor text is something you need to pay attention to. But the question is, how? What strategy for anchor text should you follow? There are a few things to keep in mind when you are creating backlinks with anchor text. First, you need to make sure your anchor text is relevant to your target keyword. And second, it needs to be natural. You don't want to end up with anchor text that doesn't naturally fit there. You should avoid overly optimized anchor text that doesn't make sense. You also want to make sure that your anchor text is not keyword stuffed. Keep it natural, and make sure it's useful to your readers.

Recommendations for good practices with anchor text

Let's look at some practices with anchor text that you should follow. Make sure the anchor text you choose is relevant to your target keyword. It should also be useful to your readers. You can choose your anchor text based on your target keyword. For example, if you are backlinking to an article about content marketing, you can use the term "content marketing." You can also use an acronym for your target keyword. For example, if your target keyword is "SEO," you can use an acronym like "SEO Secrets." You can also incorporate your target keyword into your anchor text. You can do this by repeating your target keyword a few times in your anchor text. Just make sure you don't do that too much. Don't stuff your anchor text with keywords. Also avoid using excessive numbers and symbols in your anchor text.

Domain Authority (DA)

A search engine ranking score developed by Moz that predicts how likely a website is to rank in the search engine results pages (SERPs). Domain Authority scores range from one to 100, with a higher score corresponding to a greater chance of ranking. Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual calculation of Domain Authority itself uses a machine-learning model to predictively find a "best fit" algorithm that most correlates our link data with rankings across thousands of actual search results that we use as a benchmark to rank against.

So what makes SEO so important?

No less than 95% of the Dutch speaking population in Western Europe start their search for a product or company in a search engine. By being at the top of the search engines, you attract the attention of your target group and generate leads. Even if people ultimately make the purchase offline. Search engine optimization / SEO marketing is therefore necessary for generating leads. Just think about when you last clicked on page two in Google at all. Come to think of it, does page two, three, four and so on still exist?

Okay ... but what does SEO do in practice?

Within the industry, there are some 200 factors that determine rankings, but not to put too much emphasis on them, even at Google few people will know exactly how many there are. More important are the three pillars in which we distinguish them:

Technical edge

At Wolf Worldwide, we not only make sure your site is easy to navigate, the best part is that search engines like Google prefer sites where everything has its place neatly.


Optimize the mobile-friendliness of your website. Because don’t forget that most searches on the internet are done via smartphone!

Speed optimization

The site has to load fast, we live in an age where we have less and less patience, and let’s face it, the days of dial-up phone calls are long gone.

Ensure the security of your website. Through SSL certificates, Wolf Worldwide guarantees that your website visitors are protected at all times. So you can enjoy https, and that extra’, stands for secure.


Now that you know the importance of anchor text in backlinks, you can create better backlinks. Always remember to keep your anchor text relevant to your target keyword. You can use acronyms, or you can repeat your target keyword a few times. You should also make sure that your anchor text is not filled with keywords. Follow these tips, and you will be able to create better backlinks with better anchor text.

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